This week, Safisana launches a regional radio campaign tailored to the local farmers in three of Ghana’s largest farming regions.

As Ghana entered the rainy season, signaling the beginning of the farming period, the campaign aims to promote the benefits of Asase Gyefo Organic Fertilizer. Moreover, with the campaign we aim to support Ghanaian farmers in switching from chemical to organic fertilizer. The jingles will be broadcasted for the coming weeks on specific farming channels in the Volta Region, Eastern Region, the Ashanti Region, and Brong Ahafo. Given Ghana’s rich linguistic diversity, Safisana created various radio jingles in different languages to ensure a widespread reach, including English, Ghana’s main local language ‘Twi’, and other local languages like Ada, and Ewe.

Expanding Reach

Safisana continues to expand the distribution points for Asase Gyefo Organic Fertilizers to key locations in Ghana’s largest farming regions. The Volta Region, Ashanti Region, the Eastern Region and Brong Ahafo are renowned agricultural regions in Ghana. Safisana has recently added Ada, a coastal city in the Eastern region known for its farming sector and production of fresh watermelon and tomatoes. To strengthen this distribution network expansion, Safisana launched a radio campaign aimed specifically at local farmers. Elikplim Asilevi, Safisana’s general manager, explains the rationale behind leveraging traditional media platforms. “Radio is extremely popular among Ghanaian farmers” he says.  “There are numerous radio stations and local channels that exclusively cater to farmers on agricultural topics. Through our radio campaign, we’ve tapped into these communication channels to reach as many farmers as possible”.

Promoting Organic Solutions

In addition to promoting Safisana’s additional distribution points and product, our radio campaign is also part of a larger mission. "In Ghana, the use of chemical fertilizers remains more popular than organic alternatives. Partly due to governmental subsidies for these products that have a lowering effect on the consumer price. But also because of the desired effect in the short-term",  Elikplim Asilevi says. "However, in the long term, chemical fertilizers lead to soil depletion because they do not feed the soil but only the plants.  Organic fertilizers, such as Asase Gyefo, enrich the soil with nutrients and organic matter. Leading to improved soil health and fertility, and increasing in crop yields in the long run. In West Africa, there is a general lack of organic components in the soil, making use of organic fertilizer will be a big game-changer in improving crop production and soil health."

Elikplim Asilevi emphasizes, “Through our radio campaign we aim to inspire thousands of small-scale farmers in Ghana to transition from chemical to organic fertilizers. Not only to reduce costs and improve crop yield for farmers but also to minimize greenhouse gas emissions and air pollution associated with chemical fertilizer use”.

Listen to our new radio jingle, that will launch this week.

Click the links to listen to the Asase Gyefo radio jingles Twi, Ewe, or English.

The radio campaign is part of Safisana’s mission to accelerate the switch from chemical to organic fertilizer in Ghana. Check out your nearest selling point to purchase Asase Gyefo Organic Fertilizer. Contact our team at +233 (0) 244 184 808 or +233 (0) 302 972 380.